This heat map example indicates via its color cues what your website’s click frequencies are. Have you ever wondered how you can track click data on your website? A click map can help you assess this data and make an informed decision on layout changes, supported by your analytics data. So, interpret your users’ interactions with your website and adjust your content accordingly to ensure success! You need the section of content that explains the advantages of this product to be placed above the fold to ensure users will not miss it if your heat map data indicates that below the fold is where drop-offs happen. For instance, if your heat map indicates that visitors don’t scroll past the fold or midline of your website, you need to ensure that your most valuable content that will hook them is displayed right at the top.Īlso, let’s assume, you have a competitively priced product in the top section of your website, such as an air-conditioning unit that has a higher price than other units, but comes with more benefits than most. This heat map example is the ultimate digital heatmap tool for businesses with eCommerce or retail websites, as it shows how far users scroll down your website. This also means that people spend less time on certain website sections, or even click away or close a screen if they aren’t interested from the get-go. It is no secret that people’s attention spans are getting shorter – according to a study by Digital Information World, it dropped from 12 seconds in the year 2000, to just 8 seconds in 2018. Here are some heat map examples to consider: 1. Now that you know what a heat map is, let’s take a look at different heat map examples and their benefits. Types of heat maps and how they can help you improve your business Your heat map color ranges’ cues can be a powerful heat map tool if you need to determine potential reasons for drop-offs in engagement and if you need to assess how your user interface optimization is conducted, or content is performing. Warmer color ranges such as reds and yellows indicate the sections on your website that get the most interactions, while cooler color ranges, such as blues and greens show areas with lesser engagement. Typically, a heat map guides your data analysis by indicating areas that are “hot” (which would be your most popular areas and content) and “cold” (which is content that is the least interacted with). Hot to cold: see your heat maps as thermostats for engagement! Let’s take a look at how colors can guide you through interpreting user data. It allows you to track mouse cursor and to determine whether users make use of the action button or if they scroll through pages or hover on certain areas. Essentially, it is like a road map of how users navigate your website. Various color ranges provide the visual interpretation of a user journey.

Now that you know what a heat map is, you are likely wondering – how does it work exactly? Heat map colors – what do they mean, and how can you use them to your advantage?Ī heat map represents complex data through the use of color. Heat map analysis can help you detect frustrated users, give insights to improve your conversion rate optimization, enhance your conversion funnel and deliver bespoke customer journey knowledge to product teams. If used and interpreted the right way, it can be a data gold mine, and give you incredible insights into customer behavior and enable you to understand your customers better. It enables brands to monitor and record all actions that visitors perform on a website based on their mouse movements. A heat map is a visual representation of data, which displays numeric values as color schemes.

Click map 4